The reSource Minute – May/June 2026
Video Transcript:
Hi, I'm Shannon Patterson. Welcome to the reSource Minute. Today, we are going to talk about gas prices and case acceptance.
Don't let the gas pump fool you. We have all fortunately felt a little relief at the gas pump; however, a gallon of gas still costs almost 30% more than it did a year ago. This market shift pulls roughly $1,000 out of the average family's discretionary budget. And unfortunately, inflation just hit a three-year high.
Orthodontic treatment is a discretionary purchase, so when families feel squeezed on the essentials like food, groceries, and fuel, case acceptance gets more sensitive, and the conversation around fees and financing matters more, not less.
Looking at some of the household segments, their spending trends, and behaviors - and how it correlates to orthodontics right now - is something we thought that you would find helpful. So on this slide, on the left-hand side, I have the household income segments broken down, and on the right-hand side, I show what their shopping behaviors are right now.
If you're serving a lower-income demographic, it might be a little tough right now. The phone might not be ringing. They are definitely struggling. They're feeling this pretty hard, and they're seeking flexible, low monthly payments, so they're looking for very affordable options.
For the middle-income segment, which is really feeling the squeeze right now, shopping behaviors are in full force. They are definitely calling three or four practices and visiting at minimum two, most likely three. They're comparing their options, and they are also delaying starts - just delaying decisions. We're going to talk a little bit more on the next slide about what you can do to protect your production.
And then for the higher-income segment, there's still a very steady demand for adult treatment and a premium experience.
Let's talk about some ways that you can protect your production while budgets are tight.
First, follow up with pending patients. Treatment coordinators should re-engage with every single shopper. The middle segment is especially comparing and delaying, so starts come from the follow-up in the pending bucket.
Number two, consider value-tiered options. Give budget-conscious families a clear path to "yes" without discounting your fees. Practices doing well right now aren't competing on price; they're not discounting their fees by $500 or $1,000. They're competing on how they present the investment of treatment to families.
Number three, lead with the monthly payment. Here's the most important thing to remember: for most families, it's not about the total fee. It's about the monthly payment. A parent rarely decides whether they can afford a $6,500 case. They decide whether they can fit one more number into a monthly budget, right there alongside their car payment and their groceries. So, lead with the monthly payment.
Present treatment as a monthly investment, not a lump sum. Offer a genuine range of down payments and terms and let families self-select the option that fits their reality. Extending payment plans keeps the monthly payment more approachable and provides a better opportunity for them to say yes.
Upsell and add on services where it fits. Retainer insurance, accelerated treatment options, virtual visits, and remote monitoring continue to capture the steady, higher-income demographic. They are seeking a premium experience.
The takeaway of this reSource Minute: a dip at the pump doesn't mean the pressure's off. Watch your case acceptance trends, lead with the monthly payment, and meet families where their budgets are.
That's your reSource Minute. We thought you'd like to know.
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Chapters:
00:00 Introduction
00:16 Gas Prices & Case Acceptance
00:30 Effect on Discretionary Budgets
01:04 Lower-Income Demographics & Shopping Behaviors
01:41 Middle-Income Squeeze & Comparing Options
02:04 Higher-Income & Premium Demand
02:12 Strategy 1: Follow Up with Pending Patients
02:31 Strategy 2: Value-Tiered Options
02:54 Strategy 3: Leading with the Monthly Payment
03:39 Strategy 4: Upselling & Premium Add-On Services
04:12 Closing Outro
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Website: bcp-advisors.com
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