The fourth quarter edition of the Bentson Clark reSource is now available. Each quarter, the Bentson Clark reSource orthodontic newsletter analyzes and examines the most current issues and concerns within the orthodontic industry. We feel that this quarter’s publication features a vast array of articles targeted towards all orthodontists, regardless of practice size or career stage. Here’s a brief overview of the articles that are included in the latest quarterly issue:
From The Mouths of Orthodontic Residents
By: Laura Overcash
Bentson Clark & Copple spends a lot of time and effort working with today’s orthodontic residents. We are focused on actively working with and providing as much information as possible to them to help them make educated decisions about their future. It is once again time to share this year’s annual resident survey results. The survey inquired about income expectations, geographic locations, total educational debt, and preference of whether they would seek an employment relationship or equity opportunity upon graduation.
Solving the Orthodontic Sudoku Puzzle – Part 2
By: Debbie Best
Just as a precise combination of numbers is required to solve a Sudoku puzzle, orthodontic practices must have detailed systems in place that are closely integrated throughout all areas of the office to meet and exceed patients’ expectations. There are several little things that add up to a patient’s perception of an orthodontic office, from the initial referral through the completion of the retention phase.
Speak to Moms About Value and They Will Listen
By: Maria Bailey
Value is a word that Mom understands well, particularly when it comes to managing the family finances, but value doesn’t always mean price in Mom’s mind. It means much more than a price tag, especially in a health care relationship like an orthodontist has with a patient, which also happens to be her child. Value is more closely aligned with quality in this setting.
OrthoSynetics: An Example of Corporate Practice Management
An Interview with David Marks, CEO of OrthoSynetics
The term “corporate dentistry” is thrown around quite a bit these days. It can take various shapes and forms; one of which is the concept of a Management Service Organization. OrthoSynetics is an example of this type of organization. If you are unfamiliar with the firm, it is a dental practice management company that manages all business aspects of orthodontic and dental practices. We recently interviewed OrthoSynetics’ CEO David Marks regarding the company’s future in the orthodontic industry within today’s economic environment.
Transition Traps: 3 Types of Transition That May Not Be What They Seem
By: Char Eash
Whether you are the buyer or the seller of an orthodontic practice, there are certain types of transitions to avoid. The author has learned firsthand about transitions not working out for either party, and has seen the destruction that a sale or potential sale can have on the patient base, the practice and the doctors involved when there is no plan in place. This article discusses three types of transitions buyers and sellers should avoid.
That’s Entertainment
By: Daniel Sroka
For those of us who grew up in the era when the best part of a dentist’s waiting room was a Highlights magazine, the multi-media experience that greets children today is truly amazing. Although Nemo, Buzz Lightyear and Curious George have made both the wait to be called back to the operatory and time in the chair a calmer, quickly-passing experience for young patients, all of that entertainment comes at a price. The lurking issue is whether that price will be paid by the orthodontist voluntarily or whether it will be paid in a response to a lawsuit filed by the lawyers of the entertainment industry.
Click here to read a sample version of the 4th quarter 2012 reSource. Not a subscriber? Be sure to subscribe today by visiting our website.